Search engine reputation management is one of the SEO services that exist to help those who want their online presence to be favorable. The internet is a powerful generator of information. When a person looks for something online, may it be a topic, a company, a video, or any other online material, he encounters numerous search results. These results vary in terms of quality and tone. There are times when he sees what he's looking for, and he is helped. Other times, he discovers useless, untrustworthy, or malicious information about the keywords he has entered. This is part of the usual online experience, and it is up to the web surfers to distinguish what to accept from the internet and what not to. The problem with this is that people often make quick and permanent impressions about a thing based on what they see online. Because of this, those whose reputations are greatly affected by online material rely on SERM to prevent online searchers from accessing negative information about them.
Research about online habits have found out that the first few items in a search result have tremendously more visits than those that are further down the search list. This is because people are fond of clicking the results that are displayed in the first pages of their searches. People don't have time to look through the other results unless they are doing thorough research. Thus, online content that are ranked lower are hidden under the posts that are listed above them and are neglected. Those who are involved with SEO services are aware of this setback. They've formulated measures to counteract it. On the other hand, they also take advantage of this process, as with the case of search engine reputation management.
As with all SEO services, search engine reputation management analyses people's searches and makes ways to achieve a desired result. To manage clients' reputation, SERM companies seek negative online material about their clients. Then, they post more positive and relevant content about their clients with the purpose of burying the negative posts. This is important because detrimental posts attract more visitors than others even though these posts are not truthful. When they have successfully posted positive and helpful posts and they've made it appear higher on a search result, people won't have access to the derogatory posts and they won't be influenced by them. This benefits the SERM companies' clients who desire people's support and trust, but takes away from those who seek to ruin their clients.
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